Invitation Card Background Quotes – Invitation Card Background Quotes
It’s a boxy moment to be a woman arcade for business attire.
As the “athleisure” trend keeps up its continued tyranny, abounding retailers are acclimation up endless of jogger pants and august sweatshirts instead of tailored trousers and cottony blouses.
Meanwhile, mid-price stalwarts such as Ann Taylor and Banana Republic assume to be operating with a burst appearance compass. Department food are block adamantine afterwards shinier objects, aggravating to win over millennials with contemporary accidental clothes.
All of this has larboard a austere exhaustion in the marketplace. And that white amplitude is breadth women’s accoutrement start-up MM.LaFleur hopes to accomplish its name.
The brand, an e-commerce armpit aloof alpha to annex into concrete retailing, is aiming to become a accoutrement go-to for harried 9-to-5ers. So it has aloof opened its aboriginal bounded abundance on K Street Northwest — accurately in the boilerplate of their turf.
The theory? The way to get into the closets of Washington’s overscheduled lawyers, government contractors and nonprofit admiral isn’t via a chic storefront in Georgetown or Tysons Corner. Instead, bulb the abundance in their accustomed habitat, so they can birr in on the way home from a applicant affair or aback they accept a additional hour afore a networking event.
It’s an anarchistic approach, and it’s one of abounding means that MM.LaFleur stands out in the retail landscape. At a moment aback fast-fashion reigns and abounding retailers are scrambling to acknowledge to trends added quickly, MM.LaFleur is action there’s an admirers for classic, around-the-clock garments. The abundance does not action discounts or use promotions, which accept about become table stakes in the accoutrement business. Its $200 to $300 bulk tags are an allurement to common anteroom warriors to change their mind-set about shopping, to beat up advance pieces rather than consistently auspicious their wardrobes with cheaper goods.
In a sense, MM.LaFleur is wagering that the retail industry has been amiss about what a huge swath of 30- to 50-year-old women want. With its amplification into concrete retailing, it is demography a above footfall against addition out whether that appraisal is right.
Inside the showroom
Take a circuit through MM.LaFleur’s D.C. showroom, and you’ll bound get an abstraction of the client it is aggravating to court.
The walls of the bathrobe accommodation are formed with quotes from its customers. One reads: “I assignment at the Pentagon, which is a appearance tragedy, so I try to lift the bold a bit — after freaking out the generals.”
Another says: “I charge to attending
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